The old saying goes, “practice what you preach.” When Ivanti started its "Customer Zero" initiative, Bob Grazioli, Chief Information Officer, saw it as a perfect opportunity to test the products and services consumed by customers.  

For example, during Ivanti’s move to the cloud, Grazioli and the team experienced the same issues that customers would’ve experienced in their migration process. This first-hand experience allowed them to make improvements along the way. Listen to Grazioli go into detail about other crucial findings in the Customer Zero initiative and how expanding ITSM helps elevate the employee experience. 

Key learnings from Ivanti’s "Customer Zero" program  

How to Use Service Tickets to Improve Your Digital Employee Experience

"That's great to call out our Customer Zero program because we're really proud of it, actually. We are the first customer in Ivanti. We take every one of our tools that are obviously applicable to IT or SaaS and we implement them first, before the customer,  to provide the feedback to our product managers, our engineering team and make sure that that feedback either makes it into the product or eliminates any potential problems that our customers might experience if something obviously wasn't discovered during our testing.   

"But having said that, we have learned an awful lot about actually moving from on-prem to SaaS. If you look at what we've done with Customer Zero, our focus now has been to take a look at the Ivanti on-prem products and move ourself to the cloud. Obviously, I manage SaaS, so I'm very biased towards being in the cloud and that is our focus right now. So, we've taken patch, we've moved that from on-prem to cloud.  

"We now have taken our ITSM converged product with workflow management, with all of low-code, no code, we moved that into IT for ITSM. We have our own CMDB that we're running against Discovery. Going out to our data centers, we have close to what, 40 different geos globally that we manage — thousands and thousands of assets across all of those data centers. Those are all being discovered placed in our own CMBD and managed.   

"We're now deploying GRC for our compliance. We were like a lot of, you know, companies struggle through our SOC 2, SOC 2 type 2, where artifacts are put into certain repositories. We managed those assets. Now we have GRC, where all those artifacts get managed to ITSM. They're linked to the proper controls. It makes the audit process so much simpler, so much easier for us to get through every year for compliance.    

"We’re learning that through the efficiency of moving to cloud from on-prem to SaaS, we're learning those efficiencies do save us time, have a great ROI in terms of the OpeEx - CapEx equation, if most of you CIOs that go through that, there is a big advantage on the Capex-Opex side."

Using ITSM to support a broader organization  

How to Use Service Tickets to Improve Your Digital Employee Experience

"And then, just having all of our data in the cloud in ITSM, as I said earlier, becoming a single source of truth for Patch, Discovery, RiskSense [now known as Risk-Based Vulnerability Mangement] vulnerabilities. And obviously, the main focus, all the tickets that are created on the customer facing side, giving us insight into the customer, into what they're using or what they're not using. So really, adoption, big part of obviously what you need in SaaS to manage, the real true user experience.   

"It really has been eye opening, moving all of our products from on-prem to SaaS, leveraging those SaaS products in our own cloud, gaining that experience, pushing it back to product managers, pushing it back to engineering to produce a better quality product and a better service for all of our customers as they migrate to the cloud.   

"So, we kind of blunt any particular problems that our customers would have experienced when they move from on-prem to cloud. Customer Zero - it's definitely eliminating a lot of issues that customers would have had if they move on-prem to SaaS. And we're providing valuable telemetry to help improve our product and improve the quality and service to our customers." 

Important takeaways from Ivanti’s Customer Zero initiative 

Key Takeaways from Ivanti’s move from On-prem to the Cloud

"Well, so we've improved our catalog for service requests and so on. That is the evolution of what ITSM should do. But DEX is the key. Having all of those tickets in ITSM that show customer issues or customer successes or what they're using in our product, etc.

"That is the game changer because now, as I said earlier, having DEX out there, looking at all those tickets, analyzing the tickets and then proactively either anticipating a problem with their device or potentially the way a customer is adopting certain technologies that we pushed out into the environment.  

"Those tickets are gold for that level of telemetry that allows us to gain the insights we need to provide the customer with a better experience. I think ticket management is really, it's tough — you don't want a lot of tickets, obviously, because sometimes that's not a good thing. But what these tickets represent in terms of knowledge of the customer, it really is instrumental in us making things better, making the service better and having the customer have a better experience." 

How to use DEX to drive cultural change  

How to Use DEX to Drive Cultural Change at Your Organization

"I mean, we use the word culture, but let's face it, the generation of customers that are out there today growing up with technology and having the ability to control a lot of that technology right at their fingertips, that's really what you're trying to accommodate.  

"You don't want someone to come into your company as an employee and have them not have that same experience. Not have them engaged with technology the same way they can engage at home or anywhere else out in the market. That's what we're trying to get to and be for that customer.   

"And we're doing that because today, with the proactive nature that we're creating within our products. Proactive nature, that's DEX.  

"That's having all that intelligence to engage the customer with empathy and with a proactive approach to giving them a solution to whatever issue they have. It’s empathy to what they're going through and then proactively providing them with a fast, reliable solution to whatever experience they're calling in on. 

"I think that's our goal and I think ITSM is evolving to that because again, of the amount of information it's able to collect and use with all of the AI and ML that we're applying to it, to really create that more proactive experience with a very intelligent, very tech savvy customer that we have both in and outside our company.   

"And that’s happening. That's the culture, if you will, that I see, that I'm engaged with, and we want to make sure our products can satisfy."

Broadening ITSM to support other areas brings with it new levels of proactive troubleshooting and empathy, helping you drive a better digital employee experience.

If you’d like to learn more, dive into our ITSM + toolkit and listen to this on-demand webinar on Expanding your ITSM: key learnings for building connected enterprise workflows.