*This post originally appeared on the AppSense blog prior to the rebrand in January 2017, when AppSense, LANDESK, Shavlik, Wavelink, and HEAT Software merged under the new name Ivanti.

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Zero-day threats can be catastrophic. In fact, a single data breach or security intrusion can cost as much as $3.5 million according to Ponemon Institute. Yet, for many organizations user desktops or devices where zero-day threats most commonly enter the enterprise remain unprotected. But that is changing fast.

AppSense has found that once companies know that they can secure their users’ desktops without any negative impact on system performance or user productivity they jump at the chance to protect endpoints throughout their enterprise. In fact, it’s become a major driver in the adoption of AppSense solutions during the last year. As proof, AppSense Application Manager was selected to protect more than 900,000 endpoints accounting for more than 75 percent of the company’s new seats during its fiscal year ending June 30, 2015. Standalone Application Manager seats have also grown 50 percent in each of the last two years.

Why? AppSense Application Manager overcomes endpoint security challenges by providing policy-based control to security teams and desktop administrators that secures against intentional and unintentional user actions while delivering unprecedented visibility into endpoints. Working to safeguard the endpoint from the threat of a security breach without negatively impacting users or limiting desktop functionality, Application Manager prevents unknown executables from launching and goes far beyond traditional whitelisting and blacklisting to ensure that only applications with “Trusted Ownership” can run. It also enforces least privilege access so users only access what they need and it provides a deep view into endpoint analytics for the proactive threat prevention companies need to identify suspicious activity before it damages the environment.

What do customers say? View this video to see.

As an example, Johnny Brister, Infrastructure and Technical Services Manager for Franciscan Missionaries of Our Lady Health System, a leading health care innovator in Louisiana, says, “We’ve been able to lock applications to where if we don’t trust the application or IT didn’t have a hand in putting it in then we can prevent it from ever being executed.”

And analysts agree. David Monahan, Research Director, Security and Risk Management for Enterprise Management Associates says, “Growing security risks, both internal and external, are causing IT professionals to take a very hard look at the security policies and practices used to protect and manage their endpoint systems – which are the greatest target for attack in today’s enterprise.  AppSense Application Managers’ endpoint application and privilege controls provide a powerful and manageable solution to protect vulnerable endpoints without disrupting user productivity. When combined with other components like Management Center and Performance Manager they create a holistic, protective solution that enables security and compliance across multiple aspects of the environment without hindering user productivity.”

Ready to learn how AppSense can secure your endpoints without compromising user experience?