*This post originally appeared on the Wavelink blog prior to the rebrand in January 2017, when Wavelink, LANDESK, Shavlik, AppSense, and HEAT Software merged under the new name Ivanti.

I thought that title might get your attention, but we’ve literally had conversations with companies over the past few months that have done just that!

As businesses look to refresh some of their mobile technology, they’re faced with the challenge of putting far more advanced mobile devices (rugged or consumer) in the hands of workers, but then taking some of the benefit of these devices away by placing previous generation mobile clients on these devices. Though proven technology, these text-heavy mobile clients are not designed for these new mobile computers.

We’ve been speaking to a number of businesses about this over the last few years, and a common situation seems to repeat itself. I’ll summarize one example below:

A 3rd-party logistics provider was acquiring a new generation of mobile devices, replacing legacy Windows CE-based mobile computers (typical for many). They had been running Telnet, but were looking at an app re-write that would update the experience and bring some consistency to their WMS and other supply chain management systems’ mobile interface. However, as they got through scoping their application re-writes, they came to the realization that it would be five years before all the systems would be updated, and well north of $15 million.

App migration is a serious challenge. It’s loaded with risk – you’re modifying or replacing systems that are essentially the backbone of your business. Migration also takes huge amounts of effort, and significant investments (as summarized in the situation above). In many cases, your existing host applications work quite well and it’s only an improved mobile interface you’ll need to get the most out of today’s powerful mobile devices.

That’s exactly the challenge Velocity was designed to solve. Your goal is to maximize the user productivity on the latest mobile hardware. You’re aiming for faster app navigation, an intuitive user interface – a modernized experience through which workers can accomplish tasks. You’re providing workers with a mobile application that improves data accuracy. Best of all, you can deliver this modernized experience without modifying the host applications you’ve made significant investments to optimize.

If you’re heading to NRF2016 in January, stop by our booth #1310 for a Velocity demonstration. I’ll be there, and will be happy to discuss enterprise mobility with you! You’ll also find Velocity in the Zebra Technologies booth #1603 under their All-Touch TE brand.